Groovy And Grails Talk @ WebCamp

Presentation of the Groovy and Grails Talk that I gave at WebCamp.

My introductory talk @ WebCamp

My introductory talk at WebCamp Chennai.

See you @ Webcamp

I am one of the organizer for the first Webcamp in India. JasperSoft, the market leader in Open source Business Intelligence (BI) is sponsoring for this event. Senthil of Railsfactory and a number of others (Dinesh, Syed, Narain …) are actively helping us to make this event better. Even you can help us in this. Here are the ways

• Participate in the event. Registerations are still open!
• Give a talk during the event.
• Blog about the event. Use tags : WebCamp and WebCampChennai.

Look forward to meet hackers/tech geeks like you all!

My presentation at MoMo Chennai

Here is the presentation that I made at MoMoChennai. It was about “Developing Web Applications for iPhone”.

Advertising and Social Networks

Ashish of pluGGd.in has written a nice post on Why advertising in social networks does not work. He takes this post as the base for his views. Here is my take on this.

Highly Integrated Ad is the need of the hour

Many online gaming portals have mastered the concept of Advergaming, which is the practice of using games to advertise the product. Apart from providing higher returns, they also create a positive opinion about brands, which is even more important. In the same way, instead of traditional banners or contextual text ads, the ads in the social networks should get packaged in the form of a game, an application, widget. The success of scrabulous facebook app is a classic example of this. (Related post here), and the creators of scrabulous are reported to make a significant revenue from ads too.

Affiliate Ads might work better

Myntra tie-up with ibibo is a good affiliation strategy that might work out to the best of both the companies in the longer run. When it comes to social networks, affiliate ads and exclusive marketing are the ones that are going to shine better.

Compromise between contextual and data privacy

The social networks are going to know more about me and my circle, even more than I do. The simplest case of a highly targetted ad is an advertiser having full access to the data about me. If a social network can come up with a tradeoff and can provide some significant clues to the advertiser’s app/widget, the yield is going to be even better.

So overall, while I agree that considerable effort is required to realize returns from your social network oriented marketing campaigns, I won’t agree with the fact that there is no big Ad gains from social networks at all. If social networks who has all the data about me, cannot provide good returns then who else could?

Web Analytics Wednesday – Chennai

Attended Web Analytics Wednesday at Chennai today. The event was organized by Trinadh Rao. Trinadh is the country manager for Web Analytics Association (WAA). Overall, the event was short and upto the point. The participants showed great energy despite attending after a full day’s work.

I would like to thank indiaplaza guys for the gift voucher. Am going to use that in a while and might blog about the overall experience, since this is the first time I am going to shop from them.

Unconferences and meetups like these are always a good sign, especially with devcamp and webcamp around the corner. Look forward for more such meetups.

Upcoming events in Chennai

We are organizing couple of unconferences in Chennai. The dates and venue are not finalized yet.

1. momochennai (Mobile Monday) – in Feb (1st or 2nd week)
2. Webcamp – last week of feb

If you are willing to present a talk or sponsor do contact me.

Yahoo’s say about our conference

Thanks Yahoo! for recognizing our effort and blogging about the unconference.
http://developer.yahoo.net/blog/archives/2008/01/first-ever_pipescamp_unconference.html

http://blog.pipes.yahoo.com/2008/01/04/pipes-camp/

-Prabhu

My presentation at pipesCamp 2007

The presentation that I made during pipesCamp 2007 at Chennai. Get in touch with me, if you have any questions regarding this.

First unconference on Yahoo! pipes

Me one of the organizer for the first unconference on Yahoo! pipes. Read more here

Look forward to meet you all.